Respect for People, Respect in Traffic
| Issue | Road safety |
|---|---|
| Aim | To promote road safety education through practical experience, with a particular focus on children. |
| Area | Turkey |
Duration
Started in 2005, ongoing
Organisation
Toyotasa (Toyota’s Turkish National Marketing and Sales Company)
Funding
60,000 eur over two years from the Toyota Fund for Europe, in addition to Toyotasa’s own funding.
Respect for People, Respect in Traffic
In 2005, Toyotasa launched a traffic safety campaign, targeting primary school children as future drivers. One year later, a pilot project was organised in the city of Eskisehir which involved two competitions which took place in the local schools; the first being about traffic regulations and a second drawing competition concentrating on traffic safety.
The interactive Toyota Traffic Game was launched the same year. This game uses software which was created to teach children around 160 traffic regulations.and make the experience enjoyable. The game was distributed to Toyota’s nationwide retailer network on 60,000 CD-ROMs and a themed internet site was also launched. In the first 2 years, over 500 children have learned about traffic regulations via this project and the number continues to grow.
In 2007 Toyotasa has realized a nationwide communication campaign to raise awareness among adults as welll.
The interactive Toyota Traffic Game was launched the same year. This game uses software which was created to teach children around 160 traffic regulations.and make the experience enjoyable. The game was distributed to Toyota’s nationwide retailer network on 60,000 CD-ROMs and a themed internet site was also launched. In the first 2 years, over 500 children have learned about traffic regulations via this project and the number continues to grow.
In 2007 Toyotasa has realized a nationwide communication campaign to raise awareness among adults as welll.
Results
As a follow-up to the Traffic Game, the Traffic Education Park in Eskisehir Odunpazari Municipality was opened in September 2007. This was a Toyotasa initiative in cooperation with the Eskisehir Odunpazari Municipality with support from the Ministry of Education Directorate of Eskisehir, the Ministry of Security Eskisehir Police Department Training Center, Toyota Plaza Sarar (local retailer) and other local authorities. The Traffic Park houses a training centre with equipment for the classrooms provided by Toyotasa. The park has enjoyed continued success and as a result, similar projects are planned for development on a national scale.
Further information
Contact
Ms. Ceren Uygun
Corporate Development
Toyotasa Toyota Sabancı Marketing & Sales Inc.
Phone: + 90 216 458 58 06
ceren.uygun@toyotasa.com.tr
Corporate Development
Toyotasa Toyota Sabancı Marketing & Sales Inc.
Phone: + 90 216 458 58 06
ceren.uygun@toyotasa.com.tr
