The main aim of the project is to spread the environmental values through the community and use the local strength of Toyota Retailers as a driver to achieve a local and national Impact. The Toyota Retailers Network and TES were supported by the Spanish Environmental Ministry, the Fundación Biodiversidad (Biodiversity Foundation), the Fundación Felix Rodriguez de la Fuente, and more than 50 local collaborators including public institutions, NGOs and private companies.
The day was a great success, with a higher level of public awareness and a big increase in participation by individuals. A number of new partners learnt about the project during publicity leading up to the day, and many contacted TES spontaneously to provide volunteers or participate at the different sites.
A special website has been established (www.habiaunavezunbosque.com) where attendees can upload their pictures from the day. Images uploaded before 22 December will be entered into a special photographic competition.
Toyota Fund for Europe
Toyota España Holds Reforestation Day
On 22 November 2009 Toyota España (TES) held the second edition of its highly successful Reforestation Day. More than 10,000 people, including staff and customers from 63 members of the Toyota Retailers Network, took part in the planting of seeds and seedlings in 61 different locations across Spain. More than 160,000 oak tree seeds and 10,000 seedlings were planted during the day.
