One careful Belgian driver has won a new Toyota Yaris for rest of his life as part of a competition organised by Ecolife, Toyota Belgium, and local radio station MNM. The first part of the competition required drivers to sound their horn within ten seconds of being called by the radio station.
On 24 April 2009, the 28 qualifying drivers took part in a fun quiz on cars and mobility during the Peter Van De Veire morning talk show on MNM.
Three finalists were selected to drive the Toyota EcoDrive simulator. The challenge was to see who could go the furthest on 0.25 litres of fuel while driving in an ecologically friendly way.
Bart, from the town of Vorst-Laakdal near Brussels, was the overall winner, driving 3.46 kilometres on the limited fuel, winning him a new Toyota Yaris (or its equivalent) every 12 years for the rest of his life.
For more information about the EcoDriving programme, please see the relevant links:
http://www.toyotafund.eu/our_projects/environment/ecodriving.aspx
