The goal of the program “Prius Hybrid Routes” was to raise awareness in the public regarding environmental issues, using hybrid technology as a starting point, while providing participants the chance to live daily with this technology, appreciating its advantages.
At the same time, Toyota Cyprus decided to team up with Terra Cypria, an NGO whose aim is to present to Cypriot society the importance of the environment and sustainable development through education, as well as through the raising of awareness in people and institutions whose decisions affect the quality of life of everyone else.
Personalities with sensitivity towards the environment such as journalists, artists, academics, football players, scientists, and other professionals who excel in their sectors are invited as participants to this programme.
Toyota Cyprus offerd a brand-new Toyota Prius for private and professional use to each participant for a week as well as a contribution of €0.50 per kilometre; based on the information collected, such as total distance covered, fuel consumption. The amount gathered, €3,590 was donated to Terra Cypria.
