In its comments on the winners, Gazeta Prawna noted Toyota's corporate social responsibility (CSR) policy, a key to forging its image. Tetsuya Takenaka, President of TMPL, has developed Toyota’s Polish arm in accordance with the pillars of Toyota’s CSR policy. Despite the current global crisis, Takenaka says Toyota has not reduced its commitment to CSR.
TMPL’s CSR activities include the Toyota Mobility project - the first and only programme for disabled car drivers in Poland. The company participates in numerous environmental and social events, and organises these projects itself. Activities have included Green Month, the Green Olympics, and Eco Driving. Robert Mularczyk, CSR and PR Manager at TMPL, says: “Ecology, education, and safety will remain the priorities within the CSR policy of Toyota in Poland this year and in the coming years.”
