Toyota Fund for Europe

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Safe Driver

IssueRoad safety
AimTo reduce the number of accidents and improve the skills of drivers in the Walbrzych region of Poland
AreaPoland

Duration

Since 2006

Organisation

Toyota Motor Manufacturing Poland (TMMP), Nowakowski (local Toyota dealer)
Municipality of Walbrzych
Walbrzych Safe Driving Academy
Walbrzych Police
Ronal (manufacturer of wheel rims)

Funding

TMMP: 20,000 Polish Zloty (approximately €5,700)

Safe Driver

The Walbrzych region of Poland is a mountainous area with many narrow and winding roads. The area is home to one of Toyota’s two Polish manufacturing plants.

There were many accidents in the area due to the mountainous terrain and a lack of driver skills to cope with this environment. In an effort to reduce the number of accidents and improve safety, Toyota Motor Manufacturing Poland (TMMP) together with the Walbrzych Safe Driving Academy began the Safe Driver programme in 2006. The programme has been run every year since.

Trainees include Toyota employees, local residents and invited participants such as the media or local authorities. The training includes a theoretical component which comprises safe driving theory, economical and ecological driving, and first aid. Drivers then undertake practical training where they learn how to avoid obstacles and negotiate narrow and difficult bends among other skills. The practical training is conducted in the TMMP parking area.

After the training is complete the best drivers are selected to take part in a competition for the title of Safe Driver. There are a number of different categories including TMMP employee, VIPs, women, and local community.

A dedicated website www.bezieczny-kierowca.pl is available which contains information about safe driving for the wider community as well as details of the training and competition. Articles are also published in local media. The aim of this part of the project is to create a platform of information about safe and economical driving.

The programme is coordinated by two people from TMMP. One person looks after the project as a whole, while the other concentrates on organising training for TMMP employees.

Results

In the first two years more than 1,000 people submitted an application for training. Around 200 were trained during this period.

The Safe Driver programme came third in a national Polish competition for the best action in road safety.

Further information

Contact

Piotr Sandomierski
Corporate Affairs
Toyota Motor Manufacturing Poland
tel: + 48 74 8888 143
e-mail: psandomierski@toyotapl.com