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Run for Africa

IssueCommunity
Aim

To encourage Toyota Motor Europe employees to raise funds for the non-profit organisation Vredeseilanden by running the Brussels 20 km Run.

Area

Belgium

Duration

Ongoing since 2005

Organisation

Vredeseilanden and Toyota Motor Europe

Funding

2,731 in 2005

2,560 in 2006

4,440 in 2007

2,856 in 2008

9,496 in 2009

€8,069in 2010

Run for Africa

Since 2005, Toyota Motor Europe (TME) has supported its employees who wish to take part in the Brussels 20 km Run as part of the Vredeseilanden ‘Run for Africa’ team. Vredeseilanden is a non-profit organisation which helps family farmers in Asia, Latin America and Africa to achieve a viable livelihood.

Employees ask their family and friends to sponsor them, raising money for each kilometre run or for completing the event. Since 2005, the total amount raised by the employees has been matched by TME, euro for euro.

In 2010, the TME employees raised4,034.73 which was matched by TME. Total support for Vredeseilanden has amounted to30,152 since 2005.

Contact

Rebecca Simons
Specialist, Employee Relations
rebecca.simons@toyota-europe.com