Toyota Green Day (Dia de Reforestacion Toyota)
| Issue | Environment |
|---|---|
| Aim | To improve the environmental awareness and contribute to the conservation of Spain’s natural heritage |
| Area | Spain |
Duration
23 November 2008
Organisation
Toyota Espana, Spanish Ministry of the Environment and over 30 NGOs, foundations and local authorities
Funding
€ 180.000
Testimonial
Toyota Starbaix is satisfied with the result of the event, our customers and friends had a nice time in the mountain and children enjoyed a lot with the games and the seeding. Personally I am looking forward to next year to come.
Rosa Mª Domínguez, Toyota Starbaix
Toyota Green Day (Dia de Reforestacion Toyota)
On 23 November 2008, more than 8,500 Toyota dealers, staff and customers participated in the Toyota Green Day, a programme to re-establish native species of trees across the country. Over 150,000 seedlings and acorns were planted by the volunteers in 62 different locations.
Spain’s natural heritage has suffered in the past due to rapid development and the proliferation of non-native trees such as eucalypts. The Toyota Green Day, organised by Toyota Espana in cooperation with 30 NGOs, foundations and local authorities, will help to re-establish native species of trees across the country. In turn it is hoped that natural habitats will be established, enabling native birds and animals to thrive.
Toyota Motor Europe is also an official sponsor of the United Nations Environment Programme’s (UNEP) "Plant for the Planet: Billion Tree” campaign. Consistent with this sponsorship, Toyota has undertaken to plant 1.2 million trees throughout Europe by the end of 2009.
Spain’s natural heritage has suffered in the past due to rapid development and the proliferation of non-native trees such as eucalypts. The Toyota Green Day, organised by Toyota Espana in cooperation with 30 NGOs, foundations and local authorities, will help to re-establish native species of trees across the country. In turn it is hoped that natural habitats will be established, enabling native birds and animals to thrive.
Toyota Motor Europe is also an official sponsor of the United Nations Environment Programme’s (UNEP) "Plant for the Planet: Billion Tree” campaign. Consistent with this sponsorship, Toyota has undertaken to plant 1.2 million trees throughout Europe by the end of 2009.
Results
Over 8,500 people participated in the programme, planting 150,000 trees at 62 different locations across Spain.
Contact
Patricia Alvarez Nóvoa
Manager, Corporate Affairs
Toyota Espana S.L.U.
+34 91 15 13 251
patricia.anovoa@toyota.es
habiaunavezunbosque.com
Manager, Corporate Affairs
Toyota Espana S.L.U.
+34 91 15 13 251
patricia.anovoa@toyota.es
habiaunavezunbosque.com
